How We Satisfied Fortnite's Insatiable Creative Appetite
What We Did
Remember a time a few years back when you hadn't heard of Fortnite? That's about the time that Epic's Head of Creative Services first reached out to us. They saw potential in Fortnite's early success and knew they needed a bigger internal team. The challenge was getting those people in place takes time; time they didn't have. In order to keep pace with Fortnite's meteoric growth, they reached out to us for assistance. Over our 2 year partnership, we were an extension of their creative team, providing concepts and deliverables across branding, design, merchandise, game UI, social media, web, and promotional efforts.
Geared for Growth
We immediately adjusted to Epic's fast-paced environment, delivering creative solutions across a range of projects that supported Fortnite's exponential growth.
Fortnite World Cup Branding
Provided branding concepts for one of the largest e-sports events in history. The first ever World Cup awarded $1,000,000 to the top player.
Fortnite.com Concepts
Layouts highlighting the seasonal theme, reimagined information architecture and ways to engage players, bringing the in-game experience closer to the web.
Ninja's 2019 New Year's Even Campaign
Branding and bumpers for one of Fortnite's largest livestream and broadcast events, driving massive viewership and engagement.
Fortnite Edition Nintendo Switch
Designed custom iconography and visuals for the limited-edition console, making it a highly sought-after collectible in the gaming community.
We Take Our Client Research Very Seriously
The Creative Package
As Fortnite's creative needs evolved, we didn't just deliver what they expected — we pushed the boundaries of every challenge. We helped shape Fortnite's aesthetic and operational efficiency.
Proactive Collaboration
Epic needed a partner who could adapt to unpredictable needs and shifting priorities based on the demands of their fanbase. We brought flexibility to every project, pivoting seamlessly when challenges arose without compromising quality.
Brand Guidelines
We developed an ad guide that grew into a brand style guide for Fortnite, providing future teams with clear standards for marketing assets.
Scalable Systems
Our solutions were not only visually engaging but also operationally efficient. The banner system for seasonal events allows them to seamlessly deploy hundreds of assets across multiple languages and sizes, maintaining consistency and saving time.
Social Reach
We also worked with content creators to create tips and tricks videos for new players.
Epic Partnership. Lasting Impact.
Our early involvement established foundational design systems and creative solutions that continue to shape Fortnite's visual presence. The energy, creativity, and collaboration we brought left a lasting impression — showcasing what's possible when creative teams sync perfectly. To this day, our time on Fortnite remains the craziest, most fun, and most fast paced engagements we've had the pleasure of working on. It was, dare we say, epic.