How Our Creative Teaser Generated Buzz for Ghost Recon Breakpoint
What We Did
Ubisoft wanted to do something completely unique for their launch of Ghost Recon: Breakpoint. We proposed a never-before-seen, 4-hour live stream portraying a digital hack of the fictitious in-game organization, SkellCon. Delivered from concept to execution in just six weeks, the event played out on Twitch, capturing a global audience. The experience included immersive storytelling, interactive videos with clues, and deep integration of the Ghost Recon universe.
#1 Live Twitch Stream
Target Acquired
How do you create buzz for a brand new game in an already legendary franchise? With Ghost Recon: Breakpoint, Ubisoft faced the challenge of igniting excitement among a seasoned fanbase. They needed a standout idea — not another conventional teaser. So, we created a pulse-pounding, fully immersive live event to take fans deep into the world of Ghost Recon and build anticipation for the game's announcement.
Twitch Community Going Wild
Executing the Mission
Partnering closely with Ubisoft, we transformed the traditional teaser into an action-packed live experience. The 4-hour Twitch stream featured a faux digital hack of SkellCon, bringing to life the Ghost Recon world in a compelling way. Viewers followed the CIA as they traced a hacker through locations only the most dedicated fans would recognize, leading up to Breakpoint's setting on the fictitious island of Auroa. We created a convincing website and live cam feeds that added authenticity, including an Easter egg for die-hard fans: a hidden reveal of Colonel Cole D. Walker's face. This strategy not only built excitement but also deepened fan engagement with the Ghost Recon universe.
Digital Toolkit Mastery
We didn't just use industry-standard tools; we pushed them to their limits. Everything from the geography and topology to the UI and hacker tracing was built entirely in-house. This approach allowed us to rapidly develop countless intricate components, crafting each one beyond our client's expectations.
Immersive Storytelling
The 4-hour stream drew fans into the Ghost Recon narrative, making them part of the mission rather than just spectators
Global Reach
With over 60,000 viewers at its peak and significant social media buzz, the stream achieved worldwide engagement
Real-Time Solutions
Overcoming technical challenges, including a 72-hour render on 13 computers, demonstrated our ability to deliver under pressure.
The Strategy
By transforming a simple reveal into an adrenaline-packed narrative, we made Ghost recon's launch an unforgettable moment in gaming.
Beyond the Breakpoint
This campaign didn't just launch a game; it redefined fan engagement in the digital age. The success of this project provides a blueprint for future campaigns, offering Ubisoft a strategic approach for upcoming releases.