How Our Custom-Built Platform Gamified Influencer Marketing for Samsung
The Challenge
Cheil, Samsung's Agency of Record, was a victim of their own success. They had been piloting a successful Influencer Marketing campaign with college ambassadors using emails and spreadsheets. With continual growth, they knew they needed a more capable solution to manage all aspects of the program including task creation, content submission and reviews, awards and fulfillment, and user management.
The Solution
We worked hand-in-hand with our partners at Cheil to develop a custom application to manage Samsung's initiatives. Enter Jebi: a fully customizable front- and back-end platform that makes campaign management a breeze for the student ambassadors, as well as the agencies.
No more missed emails. No more messy spreadsheets. Just clear tasks, a points-based reward system, and a seamless user experience.
Every completed task brought students closer to envoy-worthy prizes — while Samsung gained authentic, high-quality content straight from its ambassador network.
The Winning Formula
We crafted an engaging and efficient user experience for students as well as campaign admins.
Here's the play-by-play:
1. Create the Task
Admins set the stage with rules and points to get the party started.
2. Post and Submit
Tasks go live for ambassadors to tackle and earn points.
3. Create and Share
Ambassadors unleash their creativity on social media.
4. Review and Reward
Admins review submissions, doling out points and dropping feedback. They also earmark the A+ work for potential use in Samsung's social and digital ads.
5. Score. Rinse. Repeat
Ambassadors trade in points at the virtual store for sweet prizes and/or boosts.
6. Climb the Ranks
Students battle it out for top spots individually and as a school, sparking engagement and friendly competition.
A Perfect 10
Cheil and Samsung couldn't get enough of Jebi. The platform made a campaign management so much more efficient for Cheil, that what started as a seasonal campaign explanded into an evergreen program.
Our Report Card
Missions Accomplished - Students smashed their goals, driving engagement through the roof.
A+ Integration
The platform provided a perfect fit for Cheil's existing tools. It optimized tasks without disrupting established workflows or platform integrations
Team Spirit
Jebi introduced co-creation challenges where students collaborated on ideas, designs, content, and more.
Varsity-Level Diversity
Quizzes, polls, and diverse content catered to a wide variety of learning styles.
Local Flavor
Custom challenges resonated with specific campuses and regions.
Curated Campaigns
Themed campaigns synced perfectly with Samsung's brand events and launches.
Game On
Leaderboards gamified student participation, rewarding top contributors with exclusive perks and praise.
Did We Pass the Test?
The initial, 14-week test run showed Cheil that Jebi was the right solution for them:
Looking Ahead
Cheil needed something better than emails and spreadsheets to run their influencer campaigns for Samsung. Our solution achieved all that established a foundation that could be used for their other clients as well.