Welcome
How We Created an Entirely New Grooming Experience
The Opportunity
MANSCAPED is constantly pushing boundaries, which is why we love working with them. So when they needed help developing a new product that was like nothing else on the market, we couldn’t wait to get started.
They were a year away from launching their next-generation Lawn Mower body hair trimmer with a brand spanking new smartwatch-quality LED display, but the question remained, “What should go on that display?”
That’s where we came in.
The Solution
Over 60 days, we worked closely with their product and engineering teams to create a first-of-its-kind interface and built-in tutorial system that teaches proper technique, increases customer satisfaction, and incorporates the MANSCAPED brand’s signature irreverence.
The Lawn Mower Ultra Gen 6 couldn't just display battery life; it had to educate, build confidence, and deliver a premium experience their customer would expect. And with no playbook to follow, we had to solve everything from scratch. Hardware limitations meant animations had to be strategic. Navigation through a single button required an intuitive interaction system.
Even more importantly, the display could solve a real problem: too many customers weren't using their devices properly, leading to irritation, injury, and complaints.
Not Just a Pretty Face
The screen needed to serve a purpose beyond just being aesthetically pleasing. With this in mind, we created a dozen on-device tutorial animations covering everything from basic navigation, to device cleaning, to proper shaving technique. That last one is critical, and a big selling-point for the MANSCAPED team, since getting the angle or speed wrong can lead to irritation or injury.
Meet Ballsy
MANSCAPED's brand is built on humor that doesn't take itself too seriously, and we needed to inject that personality into the device. Enter Ballsy: a mascot we designed to appear at key moments to guide users, then get out of the way. He's just the right amount of personality to transform what could feel like a dry instruction manual into something warmer and more approachable. Plus, it's not every day you get to design a testicle mascot.
Information at a Glance
The most critical information is always visible. Users can pick up the device and instantly know their battery level. A quick glance reveals blade health, and when it's time for a replacement, users are guided through the process. Just the right information at the right moment.
Every Pixel Counts
At just 1.5 inches diagonally with no touchscreen, this wasn't your typical UI challenge. Looking to luxury watch faces and tachometers for inspiration, we designed an edgeless interface that flows seamlessly into the device body. Icons and indicators do the heavy lifting, communicating instantly across languages without taking up precious real estate. And since the device works upside-down or right-side-up, every design decision had to feel natural whether the device was flipped or not.
Thoughtful Upsells
When it's time to replace a blade or consider a supporting product like aftershave, the screen delivers these prompts in a way that feels purposeful rather than pushy. The notifications are contextual, not constant, and keep users happy with their device long-term.
That's a Wrap
The Lawn Mower Ultra Gen 6 represents a new standard for grooming devices, with an intuitive UI that guides, educates, and entertains all at once. First-time users get the confidence they need to use the device properly. Returning users get helpful reminders about maintenance and upgrades. And everyone gets a cheeky grin from Ballsy along the way.